Privacy policy

Move and Mend With Em (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, store, share and protect your information, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

We are a sports massage therapy service based in the United Kingdom. We act as the data controller for the personal information you provide to us.

• Email: info@moveandmendwithem.co.uk
• Phone: 07377 577682
• Address: Elements Fitness & Wellbeing, Stafford, ST16 2AD

2. What personal data we collect

We may collect and process the following when you use our services or contact us:

• Identity & contact data: name, email address, telephone number, postal address.
• Health & special category data: medical history, injuries, treatment notes and physical conditions, essential for safe and tailored treatment.
• Appointment information: dates of visits, treatments provided and communications.
• Website & technical data: IP address, browser type, and cookie or usage data (see section 8).

We only collect data necessary for treatment, booking, communication and legal compliance.

3. How we collect your information

• Forms you complete, online or in clinic.
• Email, telephone or messaging communication.
• During treatment assessments and consultations.
• Website interactions, including cookies.

4. How we use your personal data

• To provide and manage your massage and therapy services.
• To communicate with you about bookings, changes, reminders and treatment plans.
• To maintain accurate clinical records.
• To comply with legal, professional and safeguarding obligations.
• To improve or personalise our services.

5. Lawful basis for processing

• Performance of a contract (treatment and booking).
• Compliance with legal obligations (health records, tax, insurance).
• Legitimate interests (business operations and client communication).
• Your consent, where required (for example, optional website cookies).

6. Who we share your data with

We may share your information with booking or payment providers, professional advisers (accountants, insurers), healthcare professionals (only with your consent), and legal or regulatory bodies where required by law. We never sell your personal data.

7. How long we retain your data

We keep personal and health records for as long as necessary to provide services and meet legal requirements, typically up to 7 years after your last appointment, in line with industry standards.

8. Cookies & website analytics

Our website uses essential cookies that are strictly necessary for the site to work, and optional analytics cookies that help us understand how the site is used so we can improve it. Optional cookies are only set with your consent.

When you first visit, you can accept or reject optional cookies, and you can change your choice at any time using the “Cookie preferences” link in the footer. We use Google Analytics (via Google Tag Manager) with Consent Mode, so no analytics or advertising cookies are placed until you agree.

9. Your rights

Under UK GDPR you have the right to access, correct, delete, restrict or object to the processing of your data, to data portability where applicable, and to withdraw consent. You can also complain to the Information Commissioner’s Office (ICO). To exercise your rights, contact us at info@moveandmendwithem.co.uk.

10. Changes to this policy

We may update this policy from time to time to reflect changes in law or our services. Any updates will be posted here with a revised “Last updated” date.